Full chairs on a Tuesday, not just on Saturday.
Beauty is chosen on Instagram long before it is booked. We run the content that shows your work, the offers that give someone a reason to come in this week, and the ads that put both in front of people living close enough to walk in.
THE DIAGNOSIS
Five places a salon quietly loses a booking.
None of these are about the quality of your work, which is why working harder on the floor never fixes them.
Weekends are full and Tuesdays are empty.
The chairs, the rent and the staff cost exactly the same on a Tuesday.
The page goes quiet for three weeks during a busy month.
Someone checking you out that week finds a salon that looks closed.
Every post is a price list.
Nothing shows the work, and the work is the only thing that sells a salon.
The bio has no timings, no area and no way to message.
A customer who was ready to book has to go and find you somewhere else, and usually doesn't.
The offer goes out on the morning it starts.
Nobody plans their week around a discount they heard about that day.
WHAT WE RUN
Six parts, and every one of them is available today.
Nothing here is a roadmap item. CRM pipelines, WhatsApp automation and AI qualification arrive in January 2027 — a salon does not need them to fill a weekday.
Monthly content calendar
The month planned around your services, your festivals and your quiet days — and agreed with you before anything goes out.
Posts, stories and reels
Designed and edited by our team so the feed shows the work rather than a price list. How many of each is set by your plan.
Meta offer campaigns
Facebook and Instagram campaigns built around one clear offer at a time, from the Growth plan upward.
Local targeting
Campaigns aimed at the areas people actually travel from to reach you, instead of paying to be seen across the whole city.
Profile optimisation
Bio, highlights, timings and contact buttons set up so someone who is ready to book can message or call in one tap.
Enquiries where you already reply
Click-to-WhatsApp and Instagram DM as the enquiry path, so a new customer lands in an inbox your team is already watching.
THE FIRST MONTH
How month one usually runs.
A sequence, not a promise: the pace depends on how quickly we get your logo, photographs and approvals.
- WEEK 1Audit and calendarWe go through your page, your services and your quietest days, then build the month's plan.
- WEEK 2Profile and first postsBio, highlights and contact buttons fixed; the first posts, stories and reels go live on schedule.
- WEEK 3First offer campaignFrom the Growth plan up, one offer goes out as a Meta campaign aimed at your own catchment.
- WEEK 4Report and next monthWhat was seen, what people asked about, what to repeat — reviewed with you before the next calendar.
WHERE SALONS START
Three plans, at the published price.
Starter keeps the page alive and the profile working. Growth adds Meta Ads and the offer campaigns. Scale adds a landing page, funnel strategy and a dedicated account manager.
Starter
Build your presence
₹7,500
per month · plus ad spend · excl. GST
- Social media management
- Facebook + Instagram
- 10 premium static posts a month
- 5 story designs
- 2 reels a month
- Content calendar
- Captions and hashtags
- Profile optimisation
- Not included: Meta Ads management
- Not included: Lead generation strategy
- Not included: Audience research
- Not included: Competitor analysis
- Performance report
- Basic
- Support
- Standard
Best for: Startups and small businesses looking to build a strong online presence
Discuss this planGrowth
Generate leads and grow
₹15,000
per month · plus ad spend · excl. GST
- Everything in Starter
- 15 premium static posts a month
- 8 story designs
- 4 reels a month
- Meta Ads management
- 2 ad campaigns
- Lead generation strategy
- Audience research
- Competitor analysis
- Ad creative strategy
- Monthly strategy meeting
- Performance report
- Detailed
- Support
- Standard
Best for: Growing businesses that want more leads, engagement and consistent growth
Discuss this planScale
Build a growth system
₹25,000
per month · plus ad spend · excl. GST
- Everything in Growth
- 20 premium static posts a month
- 12 story designs
- 8 reels a month
- 4 ad campaigns
- 1 landing page design
- Landing page optimisation
- Sales funnel strategy
- Lead tracking system
- Branding consultation
- Performance report
- Advanced
- Support
- Priority
- Dedicated account manager
- Included
Best for: Established businesses ready to scale with strategy, funnels and performance tracking
Discuss this planIncluded in every plan
- Creative design
- Content strategy
- Hashtag strategy
- Regular posting
- Monthly reports
- Advertising spend is paid directly to the platforms and is separate from our fees.
- All prices are exclusive of GST at 18%.
- Engagements run on a three-month minimum — campaigns need that long to produce data worth acting on.
- Final scope, deliverables and pricing are confirmed in writing after a free audit.
SCOPE
What we run, and what stays with you.
Set out before you ask, because the second list is the reason two salons on the same plan get different results.
We handle
- The month's content calendar, designed posts, stories and reels
- Captions, hashtags and publishing on schedule
- Profile optimisation — bio, highlights, timings and contact buttons
- Meta offer campaigns and ad creatives, from the Growth plan upward
- Local audience targeting and campaign optimisation
- A monthly report, reviewed with you rather than emailed and forgotten
Stays with you
- Advertising budget, paid to Meta directly from your own account
- Replying to DMs, calls and WhatsApp enquiries — your team knows the diary
- Appointment booking, staffing and service pricing
- Photographs or footage of your own work, where a shoot is not separately scoped
- Approving the content calendar in time for posting
We do not guarantee a number of enquiries, appointments or walk-ins. Anyone who does is guessing with your budget.
QUESTIONS
What salon owners ask before the first call.
Do you create the posts and reels, or do we?
We do. Our team plans the month's calendar, designs the posts and stories, produces the reels and writes the captions. If you want a particular service, offer or stylist featured, that goes into the calendar before the month starts. Large photo or video shoots are scoped separately.
We already have an Instagram page with followers. Do we start again?
No. We work on the page you already have — its followers, reviews and history are an asset, not something to throw away. Profile optimisation tidies the bio, highlights, timings and contact buttons so the people already finding you can actually reach you.
Whose ad account do the campaigns run from?
Yours. Campaigns are built and managed inside your own Meta Business account, and ad spend goes to Meta directly from you. The audiences and the data built inside it stay in your name.
Do you reply to messages and book the appointments?
No. Enquiries reach your own Instagram inbox or WhatsApp and your team replies, because you know the diary, the stylists and the prices. Automated WhatsApp greeting, qualification and follow-up is a service we are building for January 2027.
How much should a salon budget for ads?
It depends on your area, your competition and the offer, so a number quoted before we have seen those would be invented. From the Growth plan upward we agree the monthly ad budget with you before anything launches, and it is paid to Meta separately from our fee.
Can you guarantee more bookings?
No, and we will not. How many enquiries become appointments depends on your prices, your location, how quickly your team replies and the experience in the chair. We commit to the content, the campaigns and the reporting — and to telling you plainly when something is not working.
Start with the audit, not the retainer.
Send us your page and your quietest day of the week. We will tell you what is costing you enquiries — and whether you need us to fix it.