Campaigns judged on leads, not impressions.
Meta and Google campaigns built around one measurable outcome: qualified enquiries at a cost you can plan against. Structure, creative and copy are rebuilt every month against what the last month's data actually showed.
WHY IT MATTERS
Most ad accounts are not underfunded, they are unstructured. Cold and retargeting audiences share a budget, creative is refreshed when someone remembers, and the only number anyone can quote is reach. Cost per lead is knowable from week one, and everything here is arranged around making it readable.
WHAT YOU GET
Every deliverable, in the words the agreement uses.
Nothing on this list is aspirational. If it is here, it is scoped and it is priced.
Account setup and audit
Meta Business and ad account review, structure corrections and setup guidance before any spend goes out.
Lead-focused campaigns
Campaigns built for enquiries rather than reach or engagement, on Meta and — where the intent exists — Google.
Cold prospecting and retargeting
Separated so each can be judged on its own, with retargeting introduced once there is enough data to power it.
Creative and copy
Creative volume scales with the plan — 15 static posts and 4 reels a month on Growth, up to 25 posts and 12 reels on Dominator — with an ad creative strategy behind every campaign.
Lead capture
Meta Lead Forms or an on-site enquiry flow, whichever converts better for the offer.
Weekly optimisation
Budget, audience and creative decisions taken weekly rather than at month end, when it is too late to matter.
Reporting and review
A monthly performance report plus a 15–30 minute strategy call covering what changed and what happens next.
SCOPE
Which plans carry it, and what we need from you.
Included in
- Growth₹15,000 / mo
- Scale₹25,000 / mo
- Dominator₹35,000 / mo
- Automation & AI · from January 2027₹50,000 – ₹75,000+ / mo
What we need from you
- Advertising budget, paid to Meta or Google directly from your own account
- Access to your ad account, or agreement to create one you own
- Product, project or offer details, and any brand assets you want used
Prices exclude ad spend and GST. Engagements run on a three-month minimum.
QUESTIONS
What clients ask about meta ads & lead generation.
Is the ad budget included in your fee?
No. Ad spend is paid by you directly to Meta or Google, and it is separate from our monthly fee. The ad account stays in your name, and so do the audiences and data built inside it.
How much should we budget for ads?
It depends on your city, your competition and what you are selling, so any number quoted before we have seen your offer would be invented. We work it out with you before launch and agree the marketing objective in writing first.
Do you run Google Ads as well as Meta?
Meta Ads management is included from the Growth plan upward — Starter covers social media only. Google Ads management is available as an add-on, because for a lot of businesses the search intent does not justify a second platform in month one.
ALSO
What this usually gets paired with.
Start with the audit, not the retainer.
Tell us what you are running today. We will tell you where it is leaking, and whether meta ads & lead generation is even the right place to start.